skittles: “touch”.

4 01 2008

Creativity Online recently announced that it’s most-watched TV/Video spot of 2007 was the much buzzed about Skittles “Touch”.

In case you’re not a huge ad nerd like I am, you might not have seen it. And you’d be missing out. So even though this has already been around the web five times, in honour of it’s latest accolade here’s one more posting…

(Agency: TBWA/Chiat/Day – New York)


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5 responses

4 01 2008
Harry

A thoroughly entertaining ad. Too bad Skittles make me poo.

6 01 2008
flyingg

Thanks for sharing that ad. I hadn’t seen it before and it’s awesome!

8 01 2008
gaycondo

That’s actually kind of sad. I feel like this isn’t the first fucked up candy commercial I’ve seen…
Oh wait.
That’s because I’ve seen several M&M ads in my life, most invloving either anthropomorphized large MMs being murdered by hot ladies, or anthropomorphized mini’s committing suicide by flying into people’s mouths… seriously fucked.

11 03 2008
skittles: “piñata”. « shape + colour

[...] that’s exactly what happened in last year’s amazing Skittles spot “Touch”. You remember him – the poor, beleagured man with the Midas-Skittles touch. Everything he laid hands on turned into a [...]

7 08 2008
skittles: feet. « shape + colour

[...] don’t apologize for it. In the same bizzaro-world vein of past hits “Pinata” and “Touch”, director/copywriter Brendan Hearne created this spec spot for Skittles. It’s so far gone and [...]

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