lifesavers: muffin topped.

Here’s an awesome spot from Energy BBDO for Lifesavers. Not only is it genuinely funny, but it manages to be about the candy without being about the candy. Which makes me want the candy. I also love imagining the casting that went out for this. You’re an actress, you’re hustling, you’re gonna’ make it after all… and then you get a call to read for “muffin top girl”.

Big ups to copywriter John Fiebke and art director Megan Sheehan.


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