cape times: what’s in a day?

These well done print ads for the Cape Times, an English paper with a South African focus, use an effective “day-before” approach through some of the biggest events in recent history and the line “The World Can Change In A Day”. The obvious power here is that, for most people, the shortest route to play off the emotional after-math of an unexpected tragedy is to pinpoint the simple carefree unknowingness of everything that came right before it.

Sept 10, 2001 – the day before 9/11

August 5, 1945 – the day before Hiroshima

November 21, 1963 – the day before John F. Kennedy was shot

Via Coolz0r


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