I think most people can reasonably agree that all the “happy holiday” political correctness is basically annoying. Christmahanakwaanzakah is a cute buzz solution, but nobody’s really buying it. In this gloriously un-PC viral, Virgin Mobile Canada finally takes the plunge and calls a spade a spade. It’s called Christmas. It’s when Jesus was born… and we’re gonna sip Bacardi like it’s his birthday.
(Agency: zig Toronto)
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This is possibly in bad taste.. even for Virgin Mobile.. In France they employed similar techniques and it had a public outcry. It was directed at the shrinking Christian-religious community and it is obviously done to get people talking,, it seems to have worked in Canada too.. Here’s the french details http://serviceclientcontacter.website/virgin-mobile-service-client/