pantone: blue is the new red.

The moment we’ve all been waiting for has finally arrived. Today the New York Times unveiled Pantone’s choice for the colour of 2008. Say a big PFO to 2007’s Chili Pepper Red and welcome No. 18-3943 TCX (a.k.a. Blue Iris):


In a statement, Leatrice Eiseman, the executive director of the Pantone Color Institute, said: “Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”

At least we’re not over-thinking it.

Via Queerty


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