campbells: hunger disappears.

This time of year there’s usually a good deal of charity to go with all that holiday-driven consumerism. Here’s a great example of how the intersection of advertising and idealism can be simple, meaningful and effective.

campbellhungerpr.jpg

Leo Burnett Toronto set up this “Hunger” installation with 4820 cans of Campbells soup. Shoppers were inspired to buy cans and donate them to a local food bank. As the cans were donated, “Hunger” slowly started to disappear. The visual is powerful, the marketing is subtle and in the end food gets donated to a good cause. Well done.

Via directdaily


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Comments

  1. fantastic! I really like this idea. I think I want to do this at school… would that be like a copyright problem?

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