garlic + fish + smokes + coffee = your breath.

Damn these succinct, effective, colourful, visual, text-free ads. As a writer, I get freaked out when I see this stuff. I would have written a huge paragraph, wittily explaining why fish makes you smell like crap. Oh, how verbose and jolly it would have been. Now I’ll never get the chance because these design bastards have beaten me to the punch with these Listerine print ads… and done them so simply that I don’t have anything to say about it. Damn them.

listerinefish.jpg listerineashtray1.jpg

listerinecoffee.jpg listerinegarlic.jpg

(Agency: JWT San Juan)


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