nike air force 1… in australia.

I almost shit my pants at first because Nike, famously, doesn’t advertise the iconic Air Force 1. I think it’s an authentic way to keep the shoe real and build brand caché.


I’m not sure if the whole scheme isn’t going over to well down under or something, because recently produced a new Aussie Air Force 1 spot, directed by Christopher Riggert. The spot is, in a word, fuckingawesome:

Via Fubiz



  1. I say Nike is the best Sports Company in the World.
    Great Marketing video’s, amazing shoes, clothes, hardware, and more.
    Even going back to Retro, is great with a Nike logo on it!

    Thanx for the info btw..


  1. […] the same brainstorming studio that produced Christopher Riggert’s recent Aussie Nike Air Force 1 spot, Luciano Podcaminsky is the man behind the much-hailed viral “Surgery” for Nike Women […]

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