luciano podcaminsky + nike women = “surgery”.

Working with, the same brainstorming studio that produced Christopher Riggert’s recent Aussie Nike Air Force 1 spot, Luciano Podcaminsky is the man behind the much-hailed viral “Surgery” for Nike Women online. One of my fave directors, for “Surgery” he picked up a well-deserved 2007 Bronze Lion for Clothing and Footwear. When you check out the spot it’s not hard to see why:

Besides creating much buzzed about adds for Sprite, Axe, and Canal+, he’s also behind this great ad for the apparently never-ending “Got Milk?” campaign:


  1. […] via shape + colour […]

Whatcha Thinkin?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s