you are beautiful.

We all know it, but it’s hard to resist. We live in a world that bombards us with fear-inducing marketing aiming to convince us that we’re too ugly, too fat, or too old so that we’ll go out and buy shit to fix it. How often, if ever, do we get sweetly and succinctly told that there’s nothing wrong with us? It’s the simplicity behind You Are Beautiful that makes it’s message so immediate and powerful.

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The creators of the site and all it’s members are anonymous, choosing to let their message speak for itself. Collaborators design different versions of the three words “you are beautiful” and then hi-jack public areas that would normally contain advertising. From more traditional graffiti spaces to usurping billboards and lining the insides of advertising-riddled subway cars, the idea is to replace the ubiquitous consumer-driven messaging we normally see with a compliment. A little burst of positivity, unexpected in the midst of buy-buy-buy messaging, that asks us to do absolutely nothing but feel good about ourselves.

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The collected images of how the message has manifested itself created an exhibition that’s appeared in galleries around the world. Living up to the true nature of it’s movement, You Are Beautiful seeks out individuals to contribute as well. People can let out their inner artist with their very own version of the message, be it public or private, and send pics to the site for posting. The only thing they ask is that the message not be commodified or sold in any way – to just always be free and always be true to itself.

Plus, for just the price of postage, Are You Beautiful will mail you a free package of stickers. Spread the message, take pics of where you put your stickers, and send them to the site to be added to the collection:

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Ryan Johnson – Milan, Italy

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Emily Gordon – Ottawa, Canada

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Peter Federma – Amherst, US

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Laura Schlipf – Palmdale US


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  1. […] some clever font work, it’s the basic idea of it that I love the most. In a similar vein to You Are Beautiful, in a world that so often focuses on everything wrong with us “Note To Self” is simply […]

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