monster: “daybreak”

I was in a pub the other day and this ad came on and I zoned in on it immediately. The server was in my ear asking what I wanted and, to my own shame, I think I maybe actually shooed her away while I stared at the TV screen. The drama! The build-up! And then… Monster? It’s for Monster?? WTF.

I was thinking Coke or Viagra or something major. That Monster could pull me in with a spot that hot is a really good sell. I sat around to see the tag line, and isn’t that pretty much the ultimate goal of any commercial? “Daybreak” is going to win a shitload come award time, I have a feeling…


  1. […] monster: “stork”. 13 06 2008 I don’t know what’s going on over at BBDO New York, but they have been doing killer work for Monster. Not just good, not just great, they’ve been knocking it out of the park each and every time. For proof, check out past awesomeness “Legs” and “Daybreak”. […]

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