mtv: “shot”.

Um… wow. Just watch this. I don’t want to ruin the perfect power of it by trying to analyze it. Then send it around to people. This shit is for real…

(Agency: Ogilvy, Lisbon)


  1. holy shit. that was beyond powerful. that was a pretty good wake-up call… they should play it in schools.

  2. Chris Hoskin says:

    An amazing ad.


  1. […] to when trying to hit home with the much sought after 18-34s. From their mind-blowing (literally) HIV/AIDS awareness ad “Shot” to the shocking realism and quiet truth of MTV Think’s “Subway” and “Family […]

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