nike trash talk.

Promoted as the brainchild of Nike star endorser and big time environmentalist Steve Nash, last month Nike released the Trash Talk – the first high-end running shoe made not just out of environmentally friendly first-run materials, but literally out of scraps that would otherwise have been tossed.

Check out the details on exactly what Nike is (and isn’t) doing to walk their trash talk, as well as read the various soap-boxing of environmentalists claiming to see right through this, at the must-read Treehugger.