discovery channel: “i love the world”.

If you’re a Discovery Channel geek like I am you’ll get a major kick out of this ad. And, if you’re not a Discovery Channel geek like I am, you’ll want to be after watching this. Which is what makes it such a kick ass ad.

(Agency: 72andSunny. Director: James Rouse. Production: Outside)

Singing Egyptologists… what more do you need? There are little things that take a grade A spot and turn it into an A+. In this one, it’s clearly Stephen freakin’ Hawking singing “boom de yadda” at 0:53. That was pure win. Plus the tagline “The Earth is Just Awesome”… the casual use of one of my favourite words – “awesome” – that was, well… awesome.

Thanks to The Denver Egotist

Comments

  1. I Spend my days singing this song it brings a tingle down my spine witch in the big picture just reminds me that where oll just one .

  2. pawan says:

    this song is just great and i love dis song very much and whenever i listen to his song i just fell something great in myself,about this world,about this god gift nature
    thank u very very much to who so ever who has composed this song and also thanks to discovey channel

  3. Make Me Smile. and know how is the people Like.

  4. LLAMA FACE says:

    THIS IS THE BEST AD EVA MADE!!!!!! I KEEP ROLLIN IT OVA AND OVA AGAIN AND ITS CUTE.SWEET,GREAT GREAT AND IT MAKES ME SMILE FOR SOME RESONE!!!

  5. you can download it at discoverys website under where it says you can plug in. look of i love the world (boom-di-adda)

  6. Lucas says:

    i just want to say 1 thing…..
    I LOVE THIS AD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  7. Hey, Joe! The eurotrash with the pink square next to his name! I’m talking to you pinky! What word do you recommend, huh? Bollocks?! Minerals?! I’d take ignorant American (whatever it is you’re trying to imply with that crap!…) over cackney English any day!

  8. if you want the video ad, song, and ringtone. go to http://www.discoverychannel.com. scroll a little more than halfway down and you’ll come to a section that says “plug-in” for the main headline.

    you can find it there and d-load it

  9. “I will say – what is the basic tune that’s used? Is it something new, or a reworking of something? It sounds a little bit like “Heart and Soul” (that eternal piano chestnut) and it’s driving me nuts trying to figure out what the tune is.”

    It’s a campfire song called “I love the mountains,” and the lyrics aren’t too far off the first verse in this ad:

    “I love the mountains,
    I love the rolling hills,
    I love the green grass,
    I love the daffodills,
    I love a bonfire,
    When all the lights are low,
    Boom-de-adda, boom-de-adda…”

  10. ricki says:

    Actually, I would argue that if anything, the ad works to restore the “old” meaning of “awesome” (as in, “awe-inspiring.”) Not some “stupid American” Valley-girl-esque usage of the world.

    Because honestly, if the world of nature is not awesome, what is?

    I will say – what is the basic tune that’s used? Is it something new, or a reworking of something? It sounds a little bit like “Heart and Soul” (that eternal piano chestnut) and it’s driving me nuts trying to figure out what the tune is.

  11. This is my favorite ad out there now, Discovery always seems to come up with the best though. It’s a real spirit lifter too.

    Also the tag line “The World is Just Awesome” is incredibly fitting. The word awesome means inspiring great admiration, which fits perfectly with the theme.

    I may just have to find a place to download the song in order to make it my ringtone.

  12. Where can i Download it!!!?

  13. katie says:

    is there anywhere i cn download or buuy this song…just the song

  14. Amazing song, very positive and just what I needed now.

  15. Hey there !

    What an awesome ad.

    Man I should show this to my pastor he loves the Discovery channel.

    I used to be the only person in my fam watchin this channel until we couldn’t afford Sky like some people LOL

  16. Great video, I must say. Though the only stickler for me is the final tagline “The World is Awesome”. The word “awesome” is just overused and has ignorant American written all over it. I’ve heard it enough times to figure out that anything too sublime for American vocabulary is “awesome”, or in extreme cases “so totally awesome”. Other than that, as I said, cool video, and great post!

  17. mangosorbet says:

    awesome. i do love the giant squids!

  18. crazyone says:

    Love the concept… everyone in the world is in love with something; even tornados!! 10 out of 10

Trackbacks

  1. […] discovery channel: “i love the world”. If you’re a Discovery Channel geek like I am you’ll get a major kick out of this ad. And, if you’re […] […]

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