wwf canada: “zero carbon”.

Smart. So so smart. This definitely goes down into the “wish I had thought of that” file. And it’s Canadian to boot.

Taking the concept of recycling into a more virtual realm, WWF Canada’s latest spot, “Zero Carbon”, is “the world’s first zero-carbon TV ad”. It’s made up of recycled video clips (some as old as 60 years), was created during virtual collaboration sessions, and for any in-person meetings the people behind it took public transit to reach each other. Just to make sure nothing was missed, environmental consulting engineer Steve Lapp even did an emissions audit on it’s production. and carbon off-sets were bought for any energy that was used.

The icing on this cake is the old skool appearance of some vintage Shelley Long at 0:22…

(Agency: DraftFCB Canada.)

Via Stimulant


  1. elena says:

    I wonder what they did around the copyright..recycling video clips this way

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