allan gray: beautiful.

Check out this sweet little gem. Even though the commercial is set in Argentina, it’s for a South African investment company. I’ve read around that some people think it’s flawed – it’s a bit long, it takes a little bit of intelligence to get the point – but any spot that’s intentionally short and designed to appeal to the lowest common denominator isn’t usually something that’s going to appeal to me much.

This is pure human truth, well-shot, with the message delivered in a lovely little realization at the end.

(Agency: King James Cape Town. Director: Keith Rose. Production: Velocity Films.)

Comments

  1. What is the song title and name of the artist used in this ad?

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