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If you’re curious to know how they pulled this off, then Benson was cool enough to share his process on his Vimeo. If you’re like me, and prefer let the magic Santa Claus Tooth Fairy illusion ride, then skip the next paragraph…
“The effect was created in After Effects. We had the riders hold flashlights with them turned on so they would be easier to “see.” Then we used a modified version of Andrew Kramer’s tutorial (with plugin Trapcode Particular) to create the streak. That was pretty simple, but it became a huge challenge when the camera moved, which meant we had to somehow move the entire generated beam with the camera, while keeping the emitter point on the light.”
They’ve also got a good behind the scenes vid showing production a bunch of bail outs. People falling down, for whatever reason, is always funny. Watch it here.