11.11.11 + andreas hasle: workers are not tools.

Belgian advocacy group 11.11.11 teamed up with BBDO Brussels and Caviar Content’s Andreas Hasle to create this punch-in-the-gut spot. For those of us who don’t use our hands for much more than typing or occasionally turning on an iPod, It would do us some good to take a moment and think of the physical work we rely on other people to do for us every day and make sure we respect them for it.