Writers, designers, and artists excel at creating ideas that can change the way people think. With the power of funding behind them, it makes complete sense that creatives could develop ideas that will literally change the world. 2009 is the year we need to begin to make the Humanitarian Lion a reality.
The Cannes Lions are the most coveted advertising award in the world: the Ad Oscars. If we could take some of the energy and cash that goes into winning an award and use it, as this video suggests, to do some good the possibilities are boundless.
No matter what industry you work in, you have the power to support a movement like this. Visit Humanitarion Lion , watch this video and support the power of the idea.