shelter + radiohead: house of cards.

This spot just totally took my breath away. That, and it’s set to Radiohead, so that’s guaranteed win.

Radiohead donated the rights to use their track, In Rainbow’s “Videotape” to Leo Burnett London for this new spot, “House of Cards” (coincidentally or not, also the name of another track from Radiohead’s In Rainbows…) The House of Cards campaign is promoting Shelter, a UK housing charity working to bring attention to the desperate homelessness crisis in Britain. Everyone involved – Radiohead, Leo Burnett, Framestore, Outsider, Dom and Nic, and actress Samantha Morton – donated their time to create this worthwhile spot.

The final 20 seconds are absolutely stellar. So haunting I cant stop thinking about it…

(Director: Dom and Nic. Production: Outsider. Post-Production: Framestore.)

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