format + moxy creative: nu nouveau.

Summer’s almost here, and if you’re a guy like me that means it’s time to buy a ridiculous amount of tee shirts. Artsy tee shirts are design-geek crack. Not douchebag hipsteronic wannabe tee shirts, I’m talking about the real shit. High design, with illustrations hot enough to be created on cotton or canvas. You know it when you see it, and if you don’t know the difference then you don’t know what I’m talking about. 


Throwing some spice into the hunt is Format’s Nu Nouveau Lookbook for Spring/Summer ’09. Inspired by art nouveau (and with a Lookbook as hot as the goods, designed by Moxy Creative), shirts by heavyweights like MWM Graphics, Blaine Fontana, Brand Nu, Eepmon, Lemar & Dauley, and Mishka are only being produced in runs of 300 per design. So you won’t only have better taste that the other guys, you likely won’t run into anyone with the same tee. Unless you do, in which case some sort of font-identification face off may be required to determine design-saavy dominance…


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