I don’t know anything about U.S. Cellular except they have a really boring, literal company name. I am impressed, though, with their new Publicis & Hal Riney created spot “Crayons.” Way impressed.
Taking the incredible crayon sculptures of Diem Chau, melting them, and then rolling the film backwards, the rainbow pools of wax climb back up into works of art. Visually, it’s a poetic and beautiful metaphor for something as dull as backing up your mobile phone contacts.
(Agency: Publicis & Hal Riney. Director: Tim Godsall Post: Biscuit Filmworks.)