This is a match made in advertising heaven. The brilliant Martin de Thurah (whose recent vid for Fever Ray’s “When I Grew Up” kicked some serious ass…) worked with advertising innovator and fearless marketers Ikea (who, besides having a history of working with the world’s best directors also promote tolerance and human rights with their forward-thinking depictions of “families” – check out my post on their hilarious and controversial ‘Tidy Up” campaign) to create “Home.”
This gorgeous ad is a perfect example of what advertising can and should be: simple, beautiful, artistic, and willing to slowly draw you in until you wonder what’s going on instead of bashing you over the head in fear that you won’t get it.
I really need to move to Sweden.
Vodpod videos no longer available.
(Agency: Robert/Boisen & Like-Minded. Post: Duckling.)
Via No Fat Clips!
shape+colour 
So, what you’ve done here is that you’ve embedded an excellent video that links to a trailer of what looks to be an amazing short film that I will never have the chance to see (WE WHO STAYED BEHIND).
That’s just mean 😉
Your effort sorting through the world of internet film is most appreciated.