adidas originals + kosai sekine: split up service.

I first started following Japanese director Kosai Sekine after I saw his stellar vid for Jemapur’s “Maledict Car.” He does that whole light-filled-Tokyo-nothing-is-ever-as-it-seems-here vibe so well. His work has a sheeny, clean vibe and always feels like it moving down a very, very fast highway.

I don’t even know where to start on Adidas anymore. It’s my favourite brand in the world. I’ve spent a lot of time raving about how much I love Adidas (here, here, here, herehere, and here, too. oh, and here. and here and here… and one more here).

So yeah. Will someone at Adidas please hire me already?

When Adidas Originals UK and Kosai Sekine teamed up to make “Split Up Service” I knew it was guaranteed win. And so it is:

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