barclaycard + the mill: rollercoaster.

In 2008, BBH London created a refreshing and beautifully executed spot for Barclaycard called “Waterslide.” For 2010 they’re back at it, this time with a Nicolai Fuglsig-directed spot called “Rollercoaster.” If you’re wondering what it’s about, the title is pretty self-explanatory.

Created by VFXperts (I just made that term up, I’m not sure I like it, but I’ll keep it for now…) The Mill, the spot is sharp, tight, fearless, and seamless. But despite the technical radness, the best part is that it really does capture the joy behind the idea. It looks good enough to be real and so it feels good enough to be real.

And they were even nice enough to put up a killer making-of vid. I’m always blown away by the level of detail and skill that goes into making motion design of this calibre, and it’s totally worth checking out the process behind “Rollercoaster.”

Vodpod videos no longer available.

Via Motionographer

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