gorillaz + jamie hewlett: on melacholy hill.

Gorillaz are one of a select group of artists who continuously and relentlessly push the edge of what music videos can accomplish. Working with some of the absolute best directors and animators in the business doesn’t hurt either. They’ve never stopped evolving the visual lives of the animated personas, and in so have created a video universe where the music and the motion complement and augment each other. I still think the vid for “19-2000” (also directed by Jamie Hewlett and Pete Candeland) is one of the best animated music vids ever.

If it ain’t broke don’t fix it. Gorillaz have teamed up again with Passion Pictures‘ Hewlett and Candeland for their latest, “Melancholy Hill.” The video is, basically, fucking incredible. There were over 40 people on the crew of animators and compositors, and it shows. The attention to detail is crazy and it pays off big time. Not watching this in HD would be the equivalent of going to a top restaurant and asking for ketchup. HD it baby.

Personally, I think it looks better on Vimeo but if that one gets pulled here’s the link to the vid on Gorillaz’s YouTube channel.

Vodpod videos no longer available.

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