adidas originals + kosai sekine: split up service.

I first started following Japanese director Kosai Sekine after I saw his stellar vid for Jemapur’s “Maledict Car.” He does that whole light-filled-Tokyo-nothing-is-ever-as-it-seems-here vibe so well. His work has a sheeny, clean vibe and always feels like it moving down a very, very fast highway.

I don’t even know where to start on Adidas anymore. It’s my favourite brand in the world. I’ve spent a lot of time raving about how much I love Adidas (here, here, here, here… here, and here, too. oh, and here. and here and here… and one more here).

So yeah. Will someone at Adidas please hire me already?

When Adidas Originals UK and Kosai Sekine teamed up to make “Split Up Service” I knew it was guaranteed win. And so it is:

adidas originals + sid lee: house party.

It’s been a while since I got all sloppy talking about one of my absolute favourite brands ever – Adidas. So today I was ready when Limited Hype released “House Party.” Part of the big-ass global campaign that’s beginning to evolve for Adidas’ 60th anniversary in 2009, this spot, created by Sid Lee Montréal, gets all grainy and nostalgic for the kind of jams we all knew and loved before anyone owned furniture they cared about.

It’s still 2008, but mark my words: 2009 will be the year of Adidas, and this shit will be everywhere. Now watch it and play spot the celeb. They’re here. And they are partying…

(Director: Nima Nourizadeh.)

That’s right: Russell Simmons, David Beckham, N.E.R.D, Method & Redman, Jeremy Scott, Yung Jeezy, DMC, Missy Elliott, Katy Perry, Estelle and probably a few I’ve missed. If you’re reading this and you’re famous, you need to find out why you’re not in this commercial, and then you need to fire someone’s ass.

adidas originals: adi dassler.

Adidas is the shit. That’s all there is to it.

I’ve talked about my love for Adidas before. Proof that my brand loyalty is well-placed can be found in this a-may-zing new video they’ve created, which tells the story of the company through the eyes and story of it’s brainstorming founder, Adi Dassler. Combining stop-motion, digital animation, live action, vintage news clips, and other film techniques, this vid is literally not like anything you’ve seen before. As a sneaker freaker, I had a very emotional reaction to Adi’s story – I almost teared up. I’m naming my first born Adidas…

(Agency: 180 Amsterdam)

If you’re as into this as I am, you can even go online and download the Adi Dassler screensaver.

adidas australia: originals festival.

Adidas never lets me down. Just like The West Wing or Golden Grahms or Tori Amos, I can depend on Adidas to do what I need it to. If that includes creating a full-blown 8-bit pixellated website that invites you to create your perfect summer music festival, that I guess that’s what I need right now. I trust Adidas that much. If Adidas gave me Kool-Aid, I would drink it.

The Originals Festival website is candy. Besides giving you that old-skool Commodore 64 feel that makes me feel warm all over, it lets you pick your dream line-up for a healthy list of scenester bands, DJs, and folk heroes. Then it gives you a box full of design tools to create a poster worthy of your earth-shatteringly cool headliners. It’s easy enough that design-fans like myself can have some fun with it, but complex enough that an actual graphics expert could do some seriously good shit. Once you’re done, people vote on which fests they’d be into and which suck. The winner gets a trip to the Berlin Festival and a shopping spree and all that stuff. Of course, it wasn’t until after I’d done the whole thing that I realized you had to be an Australian resident to officially enter. Feat not, no matter where you live everyone can add their own festival for voting.

Here’s my poster. I went for a heavy electro vibe, a little hippie-folk, and topped it off with M.I.A.

Via Adverblog