I almost shit my pants at first because Nike, famously, doesn’t advertise the iconic Air Force 1. I think it’s an authentic way to keep the shoe real and build brand caché.
I’m not sure if the whole scheme isn’t going over to well down under or something, because @radical.media recently produced a new Aussie Air Force 1 spot, directed by Christopher Riggert. The spot is, in a word, fuckingawesome:
Via Fubiz
shape+colour 