To promo their 2009 version of their cult-followed annual hitlist of random daily things to do to transform your life – “This Diary Will Change Your Life 2009” – UK megabloggers/life gurus/jackasses/authors/designers/men about town/shit disturbers/anarchists Benrik (a.k.a. Ben Carey and Henrick Delehag) literally stuck a guy onto a billboard in downtown London next to the obvious question… “stuck?”
Or maybe the more obvious question… what happened when dude had to pee?
This isn’t the first time we’ve seen ambient escalator stuff – though usually it involves some kind of toilet paper roll or the idea of something unfolding and getting longer. I like this because it’s a bit different and because it looks like your feet will get sucked into this dude’s brain.
(Agency: Rediffusion DY&R – Mumbai)
I don’t care what anyone says. Science Centres are cool. If you don’t want to know how much you weigh on Jupiter, there’s something fundamentally wrong with you.
These awesome new ambient ads for Vancouver’s Science World head right to the point: Here’s some cool shit. Come to Science World and see more cool shit. Done and done.
(Agency: Rethink Vancouver)
Via ibelieveinadv
This time of year there’s usually a good deal of charity to go with all that holiday-driven consumerism. Here’s a great example of how the intersection of advertising and idealism can be simple, meaningful and effective.
Leo Burnett Toronto set up this “Hunger” installation with 4820 cans of Campbells soup. Shoppers were inspired to buy cans and donate them to a local food bank. As the cans were donated, “Hunger” slowly started to disappear. The visual is powerful, the marketing is subtle and in the end food gets donated to a good cause. Well done.
Via directdaily
Sure it’s a little bit odd, but there’s something about this that I just find amusing and cute. This ambient for Mondo Pasta in Germany used huge 1.5 metre stickers on the sides of boats to make it look like hungry people were sucking up the ships’ docking lines a la Lady and the Tramp. It’s simple, eye-catching, unexpected, and cheap. Just like good ambient should be.
(Agency: Jung von Matt, Hamburg)
Via ibelieveinadv
We all know, whether in the ad industry or not, that some products are social minefields because of the various bodily fluids and excretions that the product is attempting to stop (diarrhea), encourage (sexual lubricant), or create complete public denial over the true nature of (menstruation). Due to the advertising industry’s puritan love-and-sunshine portrayals, I believed all women’s periods consisted of clear blue liquid happily flowing into a cloud-like white pad until I was 12.
It’s refreshing sometimes to just call a spade a spade. Or in the case of these gigantic empty toilet paper rolls set up in Germany for Dulcolax, to just call people on their shit.
Agency: Euro RSCG Dusseldorf (Copywriter Kajo Titus Strauch ad Art Director Ingmar Krannich)
Via Ad Goodness
shape+colour 