pangea day: “anthems”.

A couple days ago I posted “Japan Sings Turkey”, the first in Pangea Day’s new “Anthems” campaign. Each spot is an exploration of one culture’s national anthem interpreted into a short film by another country. My favourite, not so much for content but more just for the whole politically-polarized idea behind it, is “France sings USA”. I imagine the thought of a French choir singing the good ol’ “Stars and Stripes” would probably make a few Americans choke on their “freedom fries”, but the sincerity here is undeniable:

(Agency: Johannes Leonardo. Director: Laurent Briet)

Next up is “Kenya Sings India”:

(Director: Bob Nyanja)

Finally we’ve got “Australia Sings Lebanon”. This mostly makes me think Australians aren’t particularly good at humming:

(Director: Kris Moyes)

nike air force 1… in australia.

I almost shit my pants at first because Nike, famously, doesn’t advertise the iconic Air Force 1. I think it’s an authentic way to keep the shoe real and build brand caché.

nikeairforce.jpg

I’m not sure if the whole scheme isn’t going over to well down under or something, because @radical.media recently produced a new Aussie Air Force 1 spot, directed by Christopher Riggert. The spot is, in a word, fuckingawesome:

Via Fubiz


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