terri timely + pact: the office of eden.

You’re about to watch the greatest underwear ad ever. Yes, you are…

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There are some directors who, in my opinion, simply can’t do wrong and Terri Timely is one of them. “Synesthesia” is one of my favourite shorts ever and then they recently backed it up with their vid for St. Vincent’s “Marrow.”

In “The Office Of Eden”, a new spot for socially responsible organic underwear company PACT, they’ve nailed that sort of  carefully-coloured, hyper-real aesthetic that I can’t get enough of. It’s like motion-Helvetica. Simple, but perfectly so. Sparse, but exactly what you need.

Co-conceived by Ian Kibbey’s brother, Jason, the whole philosophy behind PACT impressed me: they’re social responsible throughout their entire supply chain, they allow you to shop for undies based on which cause you’d like a portion of the price donated to (one of them being one of my favourite charities in the world, Dave Eggers’ amazing non-profit literacy and creative writing organization 826 National), and they’ve wrapped it up one enlightened, easily navigated, beautifully designed package. Evidenced by the hotness of the ad created by Terri Timely, they all totally understand social responsibiltiy and design aesthetic are part of an experience that encourage people to do good: See good, look good, feel good… do good. Makes perfect sense to me.

shelter + radiohead: house of cards.

This spot just totally took my breath away. That, and it’s set to Radiohead, so that’s guaranteed win.

Radiohead donated the rights to use their track, In Rainbow’s “Videotape” to Leo Burnett London for this new spot, “House of Cards” (coincidentally or not, also the name of another track from Radiohead’s In Rainbows…) The House of Cards campaign is promoting Shelter, a UK housing charity working to bring attention to the desperate homelessness crisis in Britain. Everyone involved – Radiohead, Leo Burnett, Framestore, Outsider, Dom and Nic, and actress Samantha Morton – donated their time to create this worthwhile spot.

The final 20 seconds are absolutely stellar. So haunting I cant stop thinking about it…

(Director: Dom and Nic. Production: Outsider. Post-Production: Framestore.)

campbells: hunger disappears.

This time of year there’s usually a good deal of charity to go with all that holiday-driven consumerism. Here’s a great example of how the intersection of advertising and idealism can be simple, meaningful and effective.

Leo Burnett Toronto set up this “Hunger” installation with 4820 cans of Campbells soup. Shoppers were inspired to buy cans and donate them to a local food bank. As the cans were donated, “Hunger” slowly started to disappear. The visual is powerful, the marketing is subtle and in the end food gets donated to a good cause. Well done.

Via directdaily