david shrigley for pringle of scotland.

David Shrigley is an animation and illustration icon. One of the few animators whose work is so individual that you can usually immediately recognize it’s Shrigley from a single still, his sparsely drawn, seemingly haphazard illustration work is  legendary.

I was a little surprised and worried when I came across a video by Shrigley for luxury knitwear brand Pringle of Scotland. In January I’d seen on one of my favourite blogs, Kitsune Noir, that Pringle had commissioned one of my favourite photographers, Ryan McGinley, to make a film showcasing the Spring/Summer 2010 line that featured the terrifyingly austere Tilda Swinton wandering the misty Scottish highlands in various knits. To me, it was dull and, while beautiful, a waste of McGinley’s phenomenal talents. I was nervous that Shrigley’s work wouldn’t shine either.

I didn’t need to worry. Not only is the video quintessential Shrigley, but it’s totally entertaining; I laughed out loud more than once. Turns out Pringle of Scotland has a refreshing sense of humour, not only about itself but about the entire fashion industry, and they’re not afraid to show it.

Via Motionographer

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blur + shynola + david shrigley: “good song”.

I’m not going to try and seem like I’m on the forefront with this one, because this video for Blur’s “Good Song” was created in 2003. I don’t know how I missed it, but I did. Maybe because I’m not the biggest Blur fan, but I’m a huge fan of legendary artist/cartoonist/doodle master David Shrigley and kick-ass UK based director collective Shynola.

This is one of the weirdest, most engaging, most confusing, most involving music videos I’ve ever seen. Talk about throwing the rule book out this window. It’s just so totally fucking different. I can’t stop watching it…

Ok, so now you’ve seen it, too. Not what you expected was it?

Some people will hate this. Some will worship it’s audacity and freedom of thought. Clearly I’m in the latter. It’s a bit of a masterwork; This must be similar to what people felt when they saw a Picasso for the first time. How do you respond when you see something that’s just completely gone outside of the box?

This vid won a shit-load of awards, as it should: a British Animation Award for “Best Music Video” and two silver DE&D Awards – one for animation and one for direction.

The range of Shynola’s skills is ridiculous. For proof, they also created two of my fave music videos of all time: Radiohead’s unspeakably brilliant “Pyramid Song” and Junior Senior’s “Move Your Feet”. Two completely different vibes with equally outstanding, though stylistically polar, vids. If for any reason you haven’t seen both, you must hereby watch them right now: