Diesel – shape+colour

This is fucking amazing. Literally. Please… just watch it. Watch it right now.

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(Agency: The Viral Factory. Animation: Big Animal.)

The original idea of a site called SFW Porn, which takes some (seriously nasty) XXX pics and pixellates clothes onto the porn stars, The Viral Factory and director Keith Schofield take the same idea onto film for the build-up to Diesel’s globe-hopping 17 city 30th anniversary, Diesel XXX.

I think my fave part is the corn eating. That, or the chick “spinning” on the turntables. What’s yours?

This shit is going to spread like wildfire, so start sending it around now. Viral brilliance everywhere.

Thanks to Jason for the tip.

diesel goes back to future.

I love Diesel because they’re never afraid to take risks. After their recent post-environmental apocalypse campaign, they’re doing the futuristic thing again with their new Human After All campaign.

No matter how technologically advanced we become, our little human fights and foibles aren’t going anywhere. And (thank god) we still get to wear fabulously hot jeans. My personal fave is the first – where even in the future putting together your Ikea is a pain in the ass…