It’s definitely one of the biggest branding successes of the last 25 years that we’ve been led to believe we should spend $15 billion a year on something that, for most of us, shoots out of a faucet in the kitchen for free.
Did you know that Evian is launching bagged oxygen in 2008? It’s better than regular oxygen because it comes in a sky-coloured bag telling you it’s from the Alps and it has extra purity molecules. Sounds moronic doesn’t it? I’ve got news for you…
Enter the green crusaders at Tappening. Their site is jammed with alarming facts about the damage done to the environment and the economy by the bottled water industry. (For example – 40% of bottled water is just tap water put in a bottle). Not only that, but they’ve also got these totally hip reusable water bottles. You can spread the word while still looking as cool… and since looking cool is mostly what the bottled water industry is about, what better way to undermine how ludicrous it is than right at the source.
shape+colour 