This isn’t the first time we’ve seen ambient escalator stuff – though usually it involves some kind of toilet paper roll or the idea of something unfolding and getting longer. I like this because it’s a bit different and because it looks like your feet will get sucked into this dude’s brain.
(Agency: Rediffusion DY&R – Mumbai)
Sure it’s a little bit odd, but there’s something about this that I just find amusing and cute. This ambient for Mondo Pasta in Germany used huge 1.5 metre stickers on the sides of boats to make it look like hungry people were sucking up the ships’ docking lines a la Lady and the Tramp. It’s simple, eye-catching, unexpected, and cheap. Just like good ambient should be.
(Agency: Jung von Matt, Hamburg)
Via ibelieveinadv
shape+colour 