Adidas is my favourite brand in the world. Hands down. I worship everything they do, and their latest hype spot for the upcoming Beijing Summer Olympics is old skool meets new school at its best. Plus, and it’s kind of a sad statement that this is surprising, it’s just really fun. A genuine, heart of joy kind of fun. I can’t stop watching it.
Plus, it’s got events called “Café Ping Pong”, “Freestyle Balance Beam”, and “100 Metre Dive Bomb”.
(Agency: 180 Amsterdam, Director: Henry Alex-Rubin @ Stink)
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