You’ve heard it before. A picture is worth a thousand words and so forth. As a writer, it does get a little disheartening sometimes to see the influx of visual-based print ads. What, people can’t read three lines anymore? It’s not Dostoyevsky. Ah, but yes, we all have John Grishman attention spans and so the burden of words is sometimes too much.
I like these ads for Dinodia Photo Library because, even though they’re taking the counter argument that pictures mean more than words, they’ve proven the intrinsic power of words anyway. The message is clear – even though you read one name you see another picture and so decide that’s what you’re really talking about. Notice, though, that without the word creating the paradox these ads would just be pictures of dictators and saints.
(Agency: Leo Burnett Mumbai)
shape+colour 