House of Cards – shape+colour

This spot just totally took my breath away. That, and it’s set to Radiohead, so that’s guaranteed win.

Radiohead donated the rights to use their track, In Rainbow’s “Videotape” to Leo Burnett London for this new spot, “House of Cards” (coincidentally or not, also the name of another track from Radiohead’s In Rainbows…) The House of Cards campaign is promoting Shelter, a UK housing charity working to bring attention to the desperate homelessness crisis in Britain. Everyone involved – Radiohead, Leo Burnett, Framestore, Outsider, Dom and Nic, and actress Samantha Morton – donated their time to create this worthwhile spot.

The final 20 seconds are absolutely stellar. So haunting I cant stop thinking about it…

(Director: Dom and Nic. Production: Outsider. Post-Production: Framestore.)

radiohead: house of cards.

I’ve said it before, I’ll say it again, and I’ll say it right now. Radiohead are geniuses. Consistently ahead of the curve for more than a decade with their genre-bending sound, intrumentation, music video production, and most recently in music distribution and online sales (or non-sales, if you paid $0 for “In Rainbows”…) Now they’re breaking new ground yet again with the video for their latest single, the airy and aching “House of Cards”.

Directed by James Frost and produced by Zoo Films, the video was shot entirely without cameras, film, or video. Instead, 3D laser plotting technology was used. The shapes and relative distances between objects are captured by hyper-sensitive laser systems and them visually mapped out by a computer. The result is no less than jaw-dropping.