kid cudi + nez khammal: make her say.

This feels nice to me; fresh and airy and pristine, with jolts of cool pastels like icing. Plus, the inclusion of balloons is always automatic win.

Kid Cudi’s establishing a rep for hot videos (check out the equally good vid for “Day and Night”) and he steps it up again with the clean, cinematic, and razor sharp split-screen vid for “Make Her Say”, featuring Kanye West, Common, and with a insidiously cute and catchy hook from Lady GaGa’s “Pokerface.” Not bad company.

Directed by Nez Khammal at Colonel Blimp, with post-pro at The Mill.

n.a.s.a + three legged legs: gifted.

As if N.A.S.A.’s killer collaborations weren’t enough, they’re backing it enough with equally interesting vids. “Gifted” features Kanye West, Santogold, and Lykke Li (I know, I lost it when I first read that combo…). Although this new video, directed by Three Legged Legs, isn’t, for me, quite as kick ass as N.A.S.A.’s last vid for “Way Down”, this is still well-realized and way more creative than most videos out there…

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datamoshing: kanye west + nabil elderkin: welcome to heartbreak. chairlift + ray tintori: evident utensil.

Datamoshing is the new tiltshift. I guarantee. Now it’s just a matter of who’ll do it well and which big company will soullessly make a campaign out of it “because the kids think it’s ‘dope.'”

A few days ago Kanye West unofficially released this killer datamosh masterpiece for “Welcome To Heartbreak”, directed by Nabil Elderkin. What Björk is to alt music vids, Kanye West is to hip hop. Sure he’s a megalomaniac with Tourette’s, but god damn he’s got some kick ass videos. He’s not afraid to push the envelope, and for that you can’t help but respect his artistic drive. I still wish he’d take some Percs or something, but whatever.

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Laying some foundation to the datamosh trend, last week  Chairlift released this Ray Tintori (Court 13) vid for their track “Evident Utensil.” This is the more home-grown, underground, makeshift and raw use of the effect. Obviously not as big-budget as the Kanye vid, and with a little less gloss, but still an interesting way to mess around with data compression.

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So now there’ll be some arguments about who did this You can also check out datamosh work from director David O’Reilly

Via Culture Bully