BBDO New York has been doing some ridiculously good work for Monster lately. “Legs” is one more step in that direction. (haha. get it? legs… step! ah, just watch the fucking commercial…)
(Agency: BBDO New York)
monster: “daybreak”
January.31.08 by 1 Comment
I was in a pub the other day and this ad came on and I zoned in on it immediately. The server was in my ear asking what I wanted and, to my own shame, I think I maybe actually shooed her away while I stared at the TV screen. The drama! The build-up! And then… Monster? It’s for Monster?? WTF.
I was thinking Coke or Viagra or something major. That Monster could pull me in with a spot that hot is a really good sell. I sat around to see the tag line, and isn’t that pretty much the ultimate goal of any commercial? “Daybreak” is going to win a shitload come award time, I have a feeling…
shape+colour 