mondo pasta: suck on it.

Sure it’s a little bit odd, but there’s something about this that I just find amusing and cute. This ambient for Mondo Pasta in Germany used huge 1.5 metre stickers on the sides of boats to make it look like hungry people were sucking up the ships’ docking lines a la Lady and the Tramp. It’s simple, eye-catching, unexpected, and cheap. Just like good ambient should be.

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(Agency: Jung von Matt, Hamburg)

Via ibelieveinadv


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dulcolax: number two.

We all know, whether in the ad industry or not, that some products are social minefields because of the various bodily fluids and excretions that the product is attempting to stop (diarrhea), encourage (sexual lubricant), or create complete public denial over the true nature of (menstruation). Due to the advertising industry’s puritan love-and-sunshine portrayals, I believed all women’s periods consisted of clear blue liquid happily flowing into a cloud-like white pad until I was 12.

It’s refreshing sometimes to just call a spade a spade. Or in the case of these gigantic empty toilet paper rolls set up in Germany for Dulcolax, to just call people on their shit.

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Agency: Euro RSCG Dusseldorf (Copywriter Kajo Titus Strauch ad Art Director Ingmar Krannich)

Via Ad Goodness


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KFC: transfats in space.

Talk about outdoor advertising. This makes billboards look like matchbooks. Again, it was only a matter of time. These are the kinda things you need to show your grandparents to just really blow their minds.

In anticipation of the latest round of map-shots for Google Earth, KFC managed to construct a gargantuan logo just in time to make the cut. The result on Google Earth is this:

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I’m not sure if it puts me in the mood for genetically modified poultry, necessarily. Though I can usually be easily persuaded to dip things in gravy. I suppose it doesn’t exactly make me not want genetically modified poultry. Anyway – here’s a video of how the whole thing went down:

Via Fresh Creation


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