When looking to create a fresh, modern new brand, you might not think automatically of painkillers and bandages. Thankfully, Help did…
Help is to pharmaceuticals what the brilliant Method is to cleaning products: be clear, be environmentally friendly, be different, and look good enough that people will want to show you off. They clearly state that their goal is to make products that actually help people and to bring some simplicity and environmental responsibility to the ugly, plasticized, over-packaged pill industry. In fact, reading the ethics statement on their site was actually inspiring, and when was the last time you could say that about a company?
Their products are equally forward-thinking. Their packaging is made from 100% recycled paper pulp and is fully compostable. You can literally shove it in the dirt, walk away, and feel okay about it. “Help. I have a headache” is 500mg acetaminophen pills that come without coatings or dyes. They openly admit they aren’t as pretty, but they’re better for you and for the planet. “Help. I’ve cut myself” warns that the bandages inside are made from hydrocolloid, the same stuff hospitals use. Again, it doesn’t look like a Band-Aid, but it works better than one. I love everything Help is doing, and I hope they blow up huge. Right now they’re only available for sale online, but they promise they’re working on a nation-wide distribution deal. I can’t wait.
They’re also savvy enough to know that when a brand is this morally strong and beautifully designed, people want to interact with it and share it. That’s why they’ve got personalized “Help. I…” tees available too.
For just $20 bucks you can customize your own tee. The site’s easy to use ordering system lets you see exactly what your shirt will look like. Behold:
shape+colour 