luciano podcaminsky + nike women = “surgery”.

Working with @radical.media, the same brainstorming studio that produced Christopher Riggert’s recent Aussie Nike Air Force 1 spot, Luciano Podcaminsky is the man behind the much-hailed viral “Surgery” for Nike Women online. One of my fave directors, for “Surgery” he picked up a well-deserved 2007 Bronze Lion for Clothing and Footwear. When you check out the spot it’s not hard to see why:

Besides creating much buzzed about adds for Sprite, Axe, and Canal+, he’s also behind this great ad for the apparently never-ending “Got Milk?” campaign:

nike air force 1… in australia.

I almost shit my pants at first because Nike, famously, doesn’t advertise the iconic Air Force 1. I think it’s an authentic way to keep the shoe real and build brand caché.

I’m not sure if the whole scheme isn’t going over to well down under or something, because @radical.media recently produced a new Aussie Air Force 1 spot, directed by Christopher Riggert. The spot is, in a word, fuckingawesome:

Via Fubiz