virgin mobile: screw you recession!

I don’t normally talk about my own work on here much, but Virgin Mobile’s new campaign (which I obviously helped worked on) is getting some big buzz. We started it off with a huge billboard installation at the corner of Yonge and Dundas in Toronto. Oddly enough, the balcony from my place looks across a park… right into the corner of Yonge and Dundas Square. So basically I fall asleep staring at my own copywriting on a gigantic billboard. There are worse things…

Last Friday the billboards and the impending campaign got profiled by Jennifer Wells in the Globe and Mail and the billboards got some talk time on Stimulant.  We’re working right now on a very cool website, Screw You Recession!, that’s launching very soon. So stay tuned…

virgin mobile: “#9”.

First Hillary, now good ol’ Spitzer. Here is the latest in our new topically-aware series of ads, copywritten by yours truly. It was blogged on the US politicial news site Politico,  Adrants, and on Gawker. Notice that big long line of copy they quoted….yeah baby.

virgin mobile: “bill control”.

I have to admit, I love my job. But there are some days when I reallllly love my job. Copywriting this spot was one of those days.

virgin mobile: go jesus. it’s your birfday.

I think most people can reasonably agree that all the “happy holiday” political correctness is basically annoying. Christmahanakwaanzakah is a cute buzz solution, but nobody’s really buying it. In this gloriously un-PC viral, Virgin Mobile Canada finally takes the plunge and calls a spade a spade. It’s called Christmas. It’s when Jesus was born… and we’re gonna sip Bacardi like it’s his birthday.

(Agency: zig Toronto)