tim etchells.

There’s something about the confessional nature of Tim Etchells‘ neon signs – usually the vehicle for “Open” and “Beer” and “Ladies Ladies Ladies”, statements as obvious and mono-layered as they are intended to be seen – that make me feel like a voyeur when the typically surface-meaning-only tubes of light present us with a feeling much more nuanced. A sad voyeur. Like all hope or possibility of retribution has been sucked out of what’s being said, as if it’s placement into neon has rendered them without any second chances or chance for defense.

Like stars, they shine as brightly as they are lonely.

Via Pan-Dan